As a regional insurance company, Motorists Mutual Insurance Group has maintained success and profitability, but they realized that employees within the organization were quickly aging. The average age for an employee is 56. Over 65% of their workforce is planning to retire over the next ten years. Younger, millennial candidates interested in employment within the industry were choosing competitors. Many cited the Motorists’ workplace culture as a top concern when evaluating their employment. The CEO took action. Through collaboration with leaders in the organization, Motorists executives set off on a journey to re-envision their workplace: the 2021 Vision.
Shortly after releasing their vision, WSA Studio joined leadership and facilitated a process which revealed the vision. A new workplace model was conceived. The design transformed the concept of “office” from a personal cubicle to the campus as a whole. Employees and visitors were invited to participate in a collective workplace where each person serves a vital role in the entire enterprise, not just their department.